Start with one or two — typically Meta Ads and Google Shopping for most D2C brands. We’ll recommend a clear channel prioritisation based on your budget, category, and current setup. The full stack is built progressively, not all at once.

Yes — across all major platforms including Shopify, WooCommerce, Magento, and fully custom-built stores. Platform doesn’t change the strategy; it changes the technical implementation. We’ve worked across all of them.

We typically recommend a minimum of ₹1 Lakh/month in ad spend to generate enough data for meaningful optimisation. Below that, learning cycles take too long and the cost of management relative to spend becomes disproportionate.

Because your existing customer is the cheapest sale you’ll ever make. Repeat purchase rates for brands with strong WhatsApp + email flows are 2–3× higher than brands relying only on paid ads for every order. The lifetime value (LTV) of a retained customer makes all your acquisition economics look dramatically better.

Yes — OTT platforms like Hotstar and JioCinema are available for awareness-stage campaigns, typically for brands with larger budgets (₹5L+ ad spend/month) who want to complement performance marketing with brand-building reach. We plan and manage these as part of a broader media mix strategy, not as a standalone channel for smaller budgets.