Traditional SEO+AI SEO+GEO
Rank on Google.
Appear in AI Search.
Be Cited by ChatGPT, Gemini
& Perplexity.
Search has split into two worlds — traditional Google and AI-generated answers. We build the strategy to dominate both. Whether your goal is Page 1 organic rankings or being the trusted source AI models cite in their responses, we engineer your brand’s visibility across every channel that matters.
🤖
ChatGPT
OpenAI · GPT-4o
We Optimise For
Google Gemini
Google · AI Overviews
We Optimise For
Perplexity AI
We Optimise For
Google Search
We Optimise For
What We Deliver
Page 1 Target
Featured Placement
Brand as Source
Trusted Reference
Full Strategy
40%+
Organic Traffic Lift Avg.
3 Tracks
SEO + AI SEO + GEO
4 LLMs
ChatGPT, Gemini, Perplexity, Google
12+
Industries Covered
Why This Matters Now
Search Has Changed. Your Strategy
Needs to Catch Up — Fast.
In 2024–2026, search fundamentally split into two parallel experiences. Brands that only optimise for one are leaving massive visibility — and revenue — on the table. We optimise for both, simultaneously.
10 Blue Links
Users searched → Google returned a list of links → Users clicked → Brands got traffic. Simple, linear, controllable.
→ Rank for keywords with good content
→ Technical SEO + backlinks = traffic
→ Predictable, measurable channel
AI Overviews + Organic
Google shows AI-generated answer summaries above organic results — reducing clicks but rewarding brands that are cited as sources within the AI answer itself.
→ Google SGE / AI Overviews appear at top
→ Organic results still exist — but below AI
→ Being cited in AI answers = zero-click brand authority
Now & Beyond · AI-Native Search
ChatGPT, Gemini & Perplexity
Users increasingly bypass Google entirely — asking ChatGPT, Gemini, and Perplexity directly. These AI engines pull from trusted web sources and cite them. If you’re not a cited source, you’re invisible.
→ ChatGPT cites brands it “knows” — from training data + web
→ Perplexity pulls live sources and attributes them visibly
→ Gemini cross-references Google index + knowledge graph
The Three-Track Strategy
One Agency. Three Tracks.
Complete Search Visibility.
We don’t choose between traditional SEO and AI visibility — we build all three tracks simultaneously. Each one reinforces the others. Together they deliver compounding, multi-channel search dominance.
Track 01 — Traditional SEO
Rank on Google Organic
The proven foundation — technical excellence, content authority, and quality backlinks that compound over time. Still the highest-volume search channel globally and in India.
Track 02 — AI SEO
Accelerate with Machine Intelligence
AI-powered execution layered on top of traditional SEO — 10× faster keyword research, NLP content scoring, automated auditing, and predictive ranking before a single word is published.
Track 03 — GEO
Appear in ChatGPT, Gemini & Perplexity
Generative Engine Optimisation (GEO) — the emerging discipline of making your brand a cited, trusted source in AI-generated answers. This is the new frontier of search.
Generative Engine Optimisation (GEO)
How We Get Your Brand Cited by
ChatGPT, Gemini & Perplexity
Each AI engine has different data sources and citation logic. We build a strategy specific to each one — so your brand appears as a trusted reference wherever AI answers are being generated.
🤖
ChatGPT (OpenAI)
GPT-4o · Browsing + Training Data
ChatGPT references brands it has seen consistently across its training data and, with browsing enabled, pulls from live web sources. Brands with high-quality, frequently cited web presence appear in responses. It favours authoritative, unbiased, factual content on well-known domains.
Training Data Presence: Being mentioned on high-authority sites, Wikipedia, and widely-read publications increases your training data footprint
Web Browsing Citations: When ChatGPT browses the web, it cites sites with clear structured data, authorship, and verifiable facts
Brand Entity Signals: Consistent brand name + domain + category associations across thousands of web pages signal that you’re a real, trusted entity
Our Approach: High-authority backlinks, PR mentions, Wikipedia presence, schema entities, and quotable statistics that get cited
✦
Google Gemini & AI Overviews
Google · SGE · Knowledge Graph
Google’s AI Overviews (formerly SGE) and Gemini pull directly from Google’s search index, Knowledge Graph, and structured data. Pages that already rank well in organic search — and have strong schema markup — are far more likely to appear in AI Overview summaries at the top of results.
Organic Rankings: Google AI Overviews almost exclusively pull from pages already in the top 5–10 organic results — SEO and GEO are inseparable for Google
Schema & Structured Data: FAQ schema, HowTo schema, Article schema, and entity markup dramatically increase AI Overview inclusion probability
Featured Snippet Optimisation: Pages already winning featured snippets are the first candidates for AI Overview inclusion
Our Approach: Traditional SEO + comprehensive schema markup + concise, direct answer formatting + Knowledge Graph entity establishment
⊕
Perplexity AI
Answer Engine · Live Web Citations
Perplexity is a live-web answer engine that always cites its sources visibly. It searches the web in real time, picks the most authoritative and relevant sources, and displays them alongside the answer. This means Perplexity visibility is highly actionable — and relatively achievable compared to training-data-level LLM presence.
Live Web Indexation: Perplexity crawls the live web — pages that are technically clean, fast, and clearly structured are indexed and cited more frequently
Direct Answer Content: Perplexity favours pages with concise, well-structured answers to specific questions — FAQ content, comparison pages, and how-to guides perform best
Domain Authority: Higher DA domains with relevant content are preferred over lower-authority sites even if their content is more detailed
Our Approach: Question-format content, FAQ schema, high-DA backlinks, fast page load, and direct-answer page structure
🔍
Google Search (Organic + AIO)
Traditional Organic + AI Overview
Google Organic and Google AI Overviews now coexist on the same results page. AI Overviews appear above organic results for many queries. Winning requires both — ranking organically ensures AI Overview eligibility, while structured data and direct-answer formatting maximises AI citation probability.
E-E-A-T Signals: Experience, Expertise, Authoritativeness, Trustworthiness — Google’s quality framework for both organic and AI inclusion, especially for YMYL categories
Core Web Vitals: Page experience signals directly impact both organic ranking and AI Overview inclusion — slow sites are excluded from both
Topical Authority: Sites covering a topic comprehensively and consistently are preferred over sites with a single high-quality page
Our Approach: Full SEO foundation + E-E-A-T content programme + comprehensive schema + topic cluster architecture
The GEO Framework
6 Signals That Make AI Models
Trust and Cite Your Brand
GEO is not magic. It’s a set of specific, buildable signals that AI systems use to determine whether a brand is a credible, citable source. We build every one of them, systematically.
01
Brand Entity Authority
AI models need to “know” your brand exists as a real entity — not just a website. We build your brand’s entity footprint across the web: Wikipedia, Wikidata, Google Knowledge Panel, and consistent NAP across thousands of citations.
Entity Building
02
E-E-A-T Content Signals
Experience, Expertise, Authoritativeness, Trustworthiness — the four pillars Google and AI systems use to evaluate content credibility. Every page we create is built with E-E-A-T compliance baked in from the first draft.
Content Credibility
03
Quotable Statistics & Data
AI models love to cite statistics, original research, and definitive statements. We create content containing your brand’s original data points and insights that AI systems will naturally reference in their answers.
Original Data Content
04
Comprehensive Schema Markup
Structured data in JSON-LD tells AI systems exactly what your content means — who wrote it, what it’s about, when it was published, and why it’s trustworthy. Without schema, AI models have to guess. With it, they know.
Technical Signal
05
High-Authority Publication Mentions
Being mentioned in high-authority publications — news sites, industry journals, and widely-read blogs — puts your brand in the training data and live web index that AI models pull from. We run digital PR to systematically build this.
Digital PR + Links
06
Direct-Answer Content Architecture
AI models extract information from pages structured for direct answers — FAQ sections, definition blocks, comparison tables, and How-To formats. We restructure and create content in these formats specifically to maximise AI extraction probability.
Content Architecture
Every Industry Has a Different
Search and AI Visibility Strategy.
E-commerce SEO is fundamentally different from healthcare GEO. B2B SaaS AI SEO requires different content than real estate local SEO. We build all three tracks specifically for your industry — not generic playbooks.
E-commerce SEO + AI SEO + GEO
E-commerce brands need all three tracks working simultaneously. Traditional SEO drives product and category page rankings. AI SEO maps thousands of buyer-intent keywords at scale. GEO ensures your brand appears when shoppers ask ChatGPT or Perplexity “what’s the best [product] to buy” — because those AI answers are increasingly where purchase journeys begin.
When shoppers ask ChatGPT “what’s the best protein supplement brand in India,” it references brands it has seen consistently cited on nutrition blogs, comparison sites, and review platforms. We build this citation presence systematically.
SaaS & IT Company SEO + AI SEO + GEO
SaaS buyers increasingly use AI to evaluate software. When a procurement head asks ChatGPT “what’s the best HRMS for 500 employees in India,” your product needs to be in that answer. We combine comparison page SEO, use-case content, and a GEO strategy that puts your software in the training data and web citations AI models pull from.
ChatGPT and Gemini heavily reference G2, Capterra, and Trustpilot reviews when answering “best software” questions. Getting your product reviewed and rated on these platforms is as critical as ranking on Google — we build both.
Real Estate SEO + AI SEO + GEO
Property buyers increasingly use AI to research before they ever contact a developer. “Best residential projects in Ahmedabad under ₹50L” is now a query being asked to Perplexity and ChatGPT — not just Google. We build local SEO for Google, AI-accelerated locality landing pages, and GEO signals that position your project in AI-generated property advice.
When buyers ask Perplexity “best residential developer in Ahmedabad,” it cites property portals, local news coverage, and Google reviews. We build all three — portal listings, PR coverage, and review velocity — as part of the GEO strategy.
Healthcare SEO + AI SEO + GEO
Patients now ask ChatGPT and Gemini about symptoms, treatments, and specialists before calling a single clinic. Healthcare is a YMYL (Your Money, Your Life) category — Google and AI models apply maximum trust scrutiny. E-E-A-T compliance, doctor credentials, and structured medical schema are non-negotiable for both organic ranking and AI citation.
When patients ask ChatGPT “what’s the success rate of IVF in India,” it cites medical journals and authoritative hospital content. We create doctor-authored, medically-referenced content that becomes the source AI models pull from for these queries.
EdTech & Education SEO + AI SEO + GEO
Parents and students now ask AI models “what’s the best digital marketing course in India” or “which MBA college in Ahmedabad is best” before visiting a single website. Education GEO means your institution or course appears in these AI-generated recommendations. Combined with strong local SEO for admission season and AI-accelerated course landing pages, we capture every stage of the research journey.
When students ask ChatGPT “best digital marketing institutes in India,” it references ShikshaOnline, Coursera, and review-heavy platforms. We get your institute listed, reviewed, and cited on every platform AI pulls from — making you appear in these responses consistently.
Finance & Legal SEO + AI SEO + GEO
Finance and legal are YMYL categories where AI models apply maximum caution — only citing sources they trust completely. This makes the barrier higher but the reward enormous: once a financial brand is established as a trusted AI citation source, the lead quality is extraordinary. E-E-A-T compliance, SEBI/IRDA credentials in schema, and high-authority publication mentions are the path.
When users ask ChatGPT “what’s the best mutual fund in India,” it cites Valueresearchonline, Moneycontrol, and SEBI-linked resources. A financial brand cited on these platforms — and linking to them — enters the citation ecosystem AI models trust.
Manufacturing & Export SEO + AI SEO + GEO
Global buyers increasingly use Perplexity and ChatGPT to find Indian manufacturers and suppliers — “best textile manufacturer in India,” “saree fabric supplier India,” “pharma API manufacturer Gujarat.” Manufacturing GEO means your company appears when international procurement teams ask AI for sourcing recommendations. Combined with B2B SEO targeting global buyer keywords, this is the most untapped export marketing opportunity in India.
A pharmaceutical API manufacturer in Ahmedabad that appears when Perplexity answers “best API manufacturer India” captures global procurement inquiries from the US, EU, and Southeast Asia — at zero ongoing ad cost after GEO is established.
Local Business SEO + AI SEO + GEO
Local businesses face a new reality: customers now ask ChatGPT “what’s the best dentist in Ahmedabad” or “recommend a good chartered accountant in Bopal.” These AI-generated local recommendations pull from Google reviews, local directories, and citation sources. Combined with traditional local SEO and Google Maps dominance, GEO for local businesses creates multi-channel discovery that no competitor is building yet.
ChatGPT and Perplexity increasingly answer “best [service] in [city]” queries by pulling Google reviews, JustDial ratings, and local news mentions. A business with 50+ Google reviews, consistent JustDial presence, and one local news mention is already more AI-visible than 95% of its competitors.
Full Scope
Everything Included Across All
Three Tracks — Every Retainer
No partial packages. Every retainer includes the complete scope across SEO, AI SEO, and GEO — tailored to the right intensity for your budget and industry.
SEO
Technical SEO Audit & Fixes
Core Web Vitals, crawl errors, schema markup, canonical tags, mobile usability — audited monthly (SEO) or weekly with auto-alerts (AI SEO).
AI SEO
AI Keyword Intelligence
10,000+ keyword clusters mapped by intent layer, industry, and geography — in hours. Every page assigned a target keyword cluster before content is written.
GEO
Brand Entity Building
Wikipedia presence, Wikidata entity, Google Knowledge Panel setup, and consistent NAP + brand mentions across 500+ authoritative web properties.
Both
Content Production
SEO: 4–8 human-written pieces/month. AI SEO: NLP-briefed, pre-scored content. GEO: Direct-answer formats, FAQ schema, and quotable statistics AI cites.
GEO
E-E-A-T Signal Development
Author credential pages, expert quote content, medical/legal/financial compliance signals, and trust indicators that make AI models confident in citing your brand.
SEO
Link Building & Digital PR
White-hat editorial backlinks via outreach and guest posting. Digital PR for high-authority publication mentions — which serve both SEO and GEO simultaneously.
GEO
Structured Data for AI
Comprehensive JSON-LD schema — FAQ, Article, Organisation, Product, LocalBusiness, HowTo — designed specifically for AI model extraction and citation.
AI SEO
AI Competitor Intelligence
Daily automated tracking of competitor ranking movements, backlink gains, and content changes — surfacing opportunities in real time before they impact your visibility.
All
Monthly Reporting + Strategy Call
Keyword rankings, organic traffic, AI Overview appearances, Perplexity citation tracking, and Core Web Vitals — all in one clean monthly report with a strategy review call.
How We Work
From Audit to AI Visibility —
A Structured Six-Step System
01
Full Visibility Audit — Google + AI
We audit your current Google rankings, technical SEO health, existing AI Overview appearances, and brand presence in ChatGPT, Gemini, and Perplexity responses. We benchmark where you stand across all three tracks before building anything.
SEO AuditAI AuditGEO Audit
02
Keyword + Entity Architecture
AI-powered keyword mapping across 10,000+ terms by intent layer, plus an entity mapping exercise — identifying what brand facts, statistics, and credentials need to be established across the web for AI citation eligibility.
AI Keyword ClusteringEntity Map
03
Technical Foundation + Schema
Core Web Vitals, crawl architecture, canonical structure — fixed for Google. Then comprehensive schema markup deployed across every key page — the technical bridge between your content and AI model extraction.
Technical SEOSchema Deployment
04
Content Production — SEO + GEO Optimised
NLP-briefed content that ranks on Google AND is structured for AI citation — direct-answer sections, FAQ blocks, original statistics, and E-E-A-T signals baked into every piece. Dual-purpose content from the first draft.
Organic RankingsNLP OptimisedAI-Citation Ready
05
Link Building + Digital PR + Entity Building
White-hat backlinks for SEO authority, editorial publication mentions for GEO training data presence, and Wikipedia/Knowledge Graph entity setup for AI model “familiarity” — all executed simultaneously, each reinforcing the others.
Link BuildingDigital PRWikipedia + Wikidata
06
Track, Compound & Expand
Monthly tracking of Google organic rankings, AI Overview inclusion, Perplexity citations, and ChatGPT brand mentions. As authority compounds, we expand keyword coverage, build more entity signals, and scale content production — creating a self-reinforcing visibility engine.
Ranking ReportsAI MonitoringGEO Citation Tracking
Proof of Work
Real Results Across SEO,
AI SEO & GEO
E-commerce · SEO + AI SEO · Gujarat
Saree.com by AsoPalav
Organic Traffic Lift
+40.59%
Technical Issues Fixed
120+
Timeline
90 Days
Combined Revenue
₹1Cr+ Sales
Health & Nutrition · AI SEO · Pan India
Apex Supplements
Organic Traffic Growth
+155%
Google Rankings
Top 10–20
Competitors Beaten
MuscleBlaze, HealthKart
Gross Sales via Organic
₹10.75L
Affiliate · AI SEO + GEO · Pan India
Indabaa.com
Monthly Impressions
2.5M+
Organic Users/Month
80K+
Monthly Revenue
$1,200+
Paid Spend
Zero
How to Engage
Three Retainer Options —
Built for Different Stages
Foundation
SEO Retainer
Traditional SEO — technical, content, and link building. The proven, compounding approach for brands starting their search visibility journey.
- Full technical SEO + monthly fixes
- 4–8 SEO content pieces/month
- 5–15 quality backlinks/month
- Local SEO & GBP management
- Monthly reporting + strategy call
Most Popular
AI SEO Retainer
Full SEO + AI-powered execution. Everything in the foundation tier, plus machine intelligence for faster results and greater scale across all three tracks.
- All SEO deliverables included
- 10,000+ keyword AI clustering
- Weekly automated technical monitoring
- AI-briefed, human-written content
- Daily competitor rank tracking
- GEO foundation — schema + entity setup
Advanced
AI SEO + GEO Retainer
The complete three-track system. Full SEO + AI SEO + active Generative Engine Optimisation — for brands that want to dominate Google, AI Overviews, and LLM citations simultaneously.
- All AI SEO deliverables included
- Active brand entity building
- Digital PR for AI citation authority
- Wikipedia + Knowledge Graph setup
- Monthly GEO citation tracking report
- ChatGPT / Perplexity brand monitoring
Common Questions
SEO, AI SEO & GEO —
Answered Honestly
SEO optimises your content to rank in Google’s organic search results — the 10 blue links. GEO (Generative Engine Optimisation) optimises your brand to be cited as a trusted source in AI-generated answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews. SEO gets you on Page 1. GEO gets you inside the answer. Both are now essential — and fortunately, they share many of the same foundational signals.
Not directly — no one can guarantee specific AI citations. But we can systematically build every signal that increases the probability of being cited: brand entity authority, high-DA publication mentions, quotable statistics, structured data, and consistent expert-level content presence across the web. Brands that invest in these signals appear in AI answers. Brands that don’t, don’t. It’s not magic — it’s strategy.
Absolutely not — and that’s one of the most common misconceptions. AI SEO is the use of machine learning tools for keyword research at scale, automated technical auditing, NLP content scoring, predictive ranking modelling, and real-time competitor tracking. The content itself is always written and edited by humans. AI-dumped blog posts actually hurt rankings — they signal low quality to Google. We use AI to be smarter and faster, not to replace human expertise.
More than ever — and here’s why: Google AI Overviews pull almost exclusively from pages that already rank in the top 5–10 organic results. Perplexity crawls the live web, favouring high-DA, well-structured sites. ChatGPT’s browsing feature references pages Google already trusts. Traditional SEO is the foundation that makes GEO possible. Without strong organic rankings, GEO has nothing to build on.
We track GEO through four measurable signals: Google AI Overview appearances (via Search Console and manual sampling), Perplexity citation frequency for target queries, brand mention volume across high-authority publications, and Knowledge Graph entity presence. It’s less precise than keyword ranking tracking — but trending in the right direction across all four signals is a clear indicator that your GEO strategy is working.
Traditional SEO: ranking movement within 60–90 days, meaningful traffic at Month 3–6. AI SEO: 30–45 days faster across each stage due to higher-priority action identification. GEO: entity signals begin building in Month 1, first AI Overview appearances typically at Month 3–4, ChatGPT/Perplexity citation presence at Month 6–9 for most industries. GEO compounds slowly — but the competitive advantage it creates is enormous and very hard for competitors to replicate quickly.
Rank on Google. Appear in AI.
Be Cited Everywhere That Matters.
Google OrganicGoogle AI OverviewsChatGPTGoogle GeminiPerplexity AI
Start with a free visibility audit. We’ll analyse your current Google rankings, check your AI Overview appearances, test your brand in ChatGPT and Perplexity, and show you exactly where the gaps are — before you spend a single rupee.