SOCIAL MEDIA MARKETING · ALL PLATFORMS · GROWTH FOCUSED
Turn Your Social Media Into a
Revenue-Generating Machine.
We manage, grow, and monetise your social media presence across every major platform — combining consistent content, community management, and conversion strategy to build audiences that actually buy.
6
Platforms Managed
500K+
YouTube Subscribers Built Organically
2.5M+
Monthly Organic Impressions
3×
Avg. Engagement Rate Lift
Platforms We Manage
InstagramFacebookYouTubeLinkedInPinterestTikTok
Platform-Specific Strategy
Every Platform Has a Different
Algorithm, Audience & Playbook.
Instagram growth is not the same as LinkedIn growth. YouTube is not TikTok. Pinterest is not Facebook. We build platform-native strategies — not one post published across all channels.
Instagram Management & Growth
Instagram is India’s most powerful D2C and lifestyle brand platform — combining visual storytelling, Reels reach, shopping integration, and Stories engagement into one conversion-ready ecosystem. We manage everything from grid aesthetics to Reels scripting, caption strategy, hashtag research, and follower growth through genuine engagement — not bots.
Reels StrategyGrid CurationStory ManagementHashtag ResearchCaption WritingCollab & UGC
Page & Profile Management
Bio optimisation, highlight strategy, link-in-bio, profile audit, and consistent visual language across all posts.
Reels & Content Strategy
Weekly Reels scripting, hook writing, trending audio research, and performance-based content iteration.
Engagement Quality
Daily comment replies, DM management, story polls, question stickers — genuine community building, not vanity.
Follower & Reach Growth
Hashtag strategy, collaboration outreach, Explore page optimisation, and Reels reach expansion.
Content Formats
Feed PostsReelsStoriesCarouselsGuidesLiveCollabs
473%
Instagram-driven sales growth for Jilmil (kids ethnic wear) — managed content, Reels, and growth strategy
3× ER
Average engagement rate improvement for D2C brands within 90 days of managed content strategy
💡 Instagram Insight
Brands posting 4–5 Reels per week and engaging on comments within the first 60 minutes consistently outperform those posting daily static images. Format and timing matter more than frequency.
Facebook Page Management & Growth
Facebook remains India’s largest social platform by active users — and the primary lead generation channel for real estate, healthcare, education, and local service businesses. Facebook’s algorithm rewards consistent posting, community interaction, and video content. Combined with Groups and Events, it’s a complete ecosystem for B2C and B2B brands.
Page ManagementGroup StrategyVideo StrategyCaption WritingLead Generation PostsEvent Promotion
Page Setup & Optimisation
Complete page audit, about section, CTA buttons, services tab, and brand consistency across all cover and profile assets.
Content Calendar & Posting
Weekly content calendar, caption writing, post scheduling, and platform-specific format optimisation for Facebook’s EdgeRank algorithm.
Engagement Management
Comment moderation, review responses, message replies, and community engagement — keeping the page active and credible.
Lead Generation Posts
Organic lead gen post formats — testimonials, case studies, offers, and CTA-driven content designed to drive DMs, calls, and form fills.
Content Formats
Image PostsVideosReelsStoriesEventsPollsGroup Posts
132 Leads
Verified real estate inquiries through Facebook organic + paid strategy for Shreenath Group
Local First
Facebook is the #1 social platform for local service businesses — healthcare, dental, real estate — to build community trust and organic leads
💡 Facebook Insight
Facebook organic reach dropped for static posts — but video content and Reels still get 3–5× the reach of images. We prioritise video-first content on all Facebook pages we manage.
▶ YouTube
YouTube Channel Management & Growth
YouTube is the world’s second-largest search engine — and India’s most-watched video platform. A well-managed YouTube channel builds evergreen content assets that generate views, subscribers, and revenue for years after publishing. We’ve built a YouTube channel from zero to 500K+ subscribers organically — earning the YouTube Silver Play Button with zero paid promotion.
Channel OptimisationVideo SEOThumbnail StrategyTitle & DescriptionShorts StrategyPlaylist ArchitectureMonetisation
Channel SEO & Optimisation
Channel description, tags, keywords, playlist structure, and end-screen strategy — optimised for YouTube’s discovery algorithm.
Video SEO & Thumbnails
Keyword-mapped titles, descriptions, tags, and clickbait-free thumbnails that improve CTR and watch time simultaneously.
Content Idea & Script Framework
Data-driven content ideas based on trending searches, competitor gap analysis, and audience interest mapping.
Shorts & Long-form Strategy
YouTube Shorts for rapid subscriber growth, long-form for watch time, retention, and monetisation — a dual-format approach.
Content Formats
Long-form VideosYouTube ShortsTutorialsBehind-the-scenesLive StreamsPlaylists
500K+
YouTube subscribers built organically — zero paid promotion. YouTube Silver Play Button earned for Saree.com
22%
Of brand revenue attributed to YouTube-driven traffic — organic video content as a compounding revenue channel
💡 YouTube Insight
The first 30 seconds determine whether a viewer stays or leaves. We write hook scripts that address the viewer’s exact search intent within the first sentence — dramatically improving watch duration and algorithm ranking.
LinkedIn Page & Profile Management
LinkedIn is India’s most powerful B2B lead generation platform — severely underutilised by most brands. For IT companies, SaaS products, consulting firms, and professional service businesses, a well-managed LinkedIn presence generates inbound inquiries from decision-makers who would otherwise be impossible to reach. We manage both Company Pages and personal founder profiles.
Company Page ManagementFounder Personal BrandThought LeadershipLead Gen PostsLinkedIn ArticlesB2B Content
Company Page Optimisation
Headline, about section, specialties, featured posts, employee advocacy strategy — complete page authority building.
Content Strategy & Posting
3–5 posts per week combining thought leadership, case studies, team content, and industry insights — all caption-written.
Founder Personal Brand
Personal profile management for founders and leadership — building individual credibility that transfers trust to the company brand.
B2B Lead Generation
Content designed to generate inbound DMs — case study posts, result reveals, and conversation-starter formats that attract buyers.
Content Formats
Text PostsCarouselsArticlesCase StudiesVideosPollsNewsletter
B2B First
LinkedIn generates the highest-value B2B leads of any social platform — decision-makers actively engage with quality content
5× CPL
LinkedIn organic lead CPL is 5× lower than LinkedIn Ads for brands with an established content presence and engaged following
💡 LinkedIn Insight
LinkedIn’s algorithm currently favours text-only posts and document carousels over image posts. Most agencies post graphics — we post text with numbers, stories, and results. The difference in reach is 3–10×.
Pinterest Strategy & Management
Pinterest is the world’s largest visual discovery platform — and an enormous organic traffic source that most Indian brands completely ignore. For fashion, home décor, jewellery, beauty, food, and wedding categories, Pinterest drives high-intent traffic that converts significantly better than other social platforms. Pins rank in Google Images and stay discoverable for years — making Pinterest a compounding content asset.
Pin Design & PublishingBoard ArchitectureSEO for PinterestRich PinsTraffic Strategy
Board & Profile Setup
Keyword-optimised profile, board naming strategy, board descriptions, and rich pin verification for product catalogues.
Pin Design & Publishing
Vertical-format pin creatives with keyword-rich titles and descriptions — designed to rank in Pinterest search and Google Images.
Pinterest SEO
Keyword research specific to Pinterest’s search algorithm — different from Google keywords but equally important for discovery.
Traffic to Website
Every pin links back to a relevant product or landing page — driving qualified, high-intent traffic directly to your website.
Content Formats
Standard PinsVideo PinsCarousel PinsIdea PinsRich Pins
Evergreen
A single high-quality Pinterest pin continues to drive traffic and sales for 12–24 months — unlike Instagram posts which expire in 48 hours
Fashion Win
Indian ethnic wear, sarees, and jewellery brands see 15–30% of website traffic from Pinterest when managed consistently for 6+ months
💡 Pinterest Insight
70% of Pinterest users search for brand-new ideas — not familiar brands. Your product doesn’t need existing awareness to get discovered. Pinterest is perfect for challenger D2C brands entering new markets.
🎵 TikTok
TikTok Strategy & Management
TikTok has the most democratic content algorithm of any platform — a brand-new account with zero followers can reach millions if the content is right. For brands targeting younger audiences, global markets (UAE, UK, USA, Southeast Asia), and entertainment-forward categories, TikTok offers unparalleled organic reach potential. We develop TikTok-native strategies built for the For You Page algorithm.
TikTok Content StrategyFYP OptimisationTrend ResearchHook WritingCreator CollaborationSound Strategy
FYP Content Strategy
Content built specifically for the For You Page — hook-first scripting, pattern interrupts, and native formats that the algorithm rewards with broad reach.
Trend & Sound Research
Weekly trending audio and content format monitoring — creating brand-relevant content on top of trends before they peak.
Hook Writing & Scripting
The first 2 seconds determine everything on TikTok. We write hooks that stop the scroll — curiosity, contrast, and value-forward openers.
Creator Collaboration
Identifying and outreaching relevant TikTok creators for brand collaborations, duets, and stitches that amplify reach to new audiences.
Content Formats
Short-form VideosDuetsStitchesLivesCreator Collabs
Zero to Viral
TikTok’s FYP algorithm gives new accounts equal reach potential to established ones — a brand with 0 followers can reach 1M+ with the right content
Global First
TikTok is the primary platform for Indian D2C brands targeting UAE, UK, Canada, and Southeast Asian markets
💡 TikTok Insight
TikTok rewards publishing frequency and iteration speed — not production quality. Brands posting 5–7 raw, authentic, hook-led videos weekly consistently outperform those posting 1 polished video per week. Volume + iteration is the algorithm’s language.
What We Deliver
Core Services
Everything That Goes Into a
Managed Social Media Presence
Every retainer covers the full scope — strategy, content, posting, engagement, growth, and reporting. No single-service packages that leave critical gaps.
01
Social Media Strategy
Platform-specific content strategy built on audience research, competitor analysis, and business goals — with a clear 90-day roadmap covering content pillars, posting frequency, tone of voice, and growth targets.
90-Day RoadmapAudience ResearchContent PillarsCompetitor Analysis
02
Page & Profile Management
End-to-end management of your social profiles — bio optimisation, highlight strategy, link-in-bio, cover photos, featured posts, and brand consistency across all platforms. Your profiles are the first thing a potential customer sees.
Profile OptimisationBio WritingVisual ConsistencyLink-in-Bio
03
Posting & Caption Writing
Consistent posting across all managed platforms — with platform-native captions written for each channel’s specific tone and algorithm. Instagram captions are not LinkedIn captions. We write specifically for each audience.
Platform-Native CopyCTA-Led CaptionsHashtag StrategyScheduled Posting
04
Engagement Quality Monitoring
Engagement quality matters more than quantity. We monitor comment sentiment, response time, DM management, and interaction quality — filtering spam, responding to genuine queries, and building real community relationships.
Comment ManagementDM ResponsesSentiment TrackingCommunity Building
05
Follower Growth Strategy
Organic follower growth through genuine content performance, collaboration outreach, influencer partnerships, and platform-specific growth tactics — never bots, never fake followers, never inflated vanity metrics.
Organic GrowthCollaboration OutreachHashtag OptimisationInfluencer Seeding
06
Reach & Impression Growth
Platform algorithm optimisation — posting times, content formats, frequency, and engagement velocity — all calibrated to maximise organic reach and impressions for every post we publish on your behalf.
Algorithm OptimisationPosting Time StrategyFormat TestingReach Analytics
Content Ideas for Creation — Briefing & Direction
Monthly Content BriefsReel Hook ScriptsCaption TemplatesTrending Format ResearchSeasonal CalendarVideo StoryboardsCreator Direction
Social Media as a Revenue Channel
Social Media Isn't Just for
Awareness. It's for Revenue.
Most brands treat social media as a branding exercise. We build it as a sales and lead generation engine — where every piece of content has a conversion role in the funnel, from cold awareness to warm DMs to direct purchases.
🛒
Social Commerce — Selling Directly via Social
Native commerce integrations that let customers purchase without leaving the platform — turning your social profiles into fully functional storefronts.
🌍 Note for Indian Brands: Instagram Shop, Facebook Shop, Pinterest Shopping, and TikTok Shop are currently available for international markets only (USA, UK, UAE, Australia, etc.). Indian sellers cannot directly enable native shop checkouts on these platforms as of now. We set these up exclusively for clients operating internationally or targeting global customers.
- Instagram Shop setup — available for international sellers only
- Facebook Catalogue & Shop — international markets
- Pinterest Shopping Pins — global product discovery
- TikTok Shop — UAE, UK, USA & Southeast Asia markets
- For Indian brands: link-in-bio store, WhatsApp Commerce & website CTAs used instead
📋
Lead Generation — Filling Your Pipeline
For service businesses — real estate, healthcare, education, B2B — social media is a powerful organic lead source when content is built around trust, proof, and clear CTAs.
- Testimonial and result post formats that generate DMs
- FAQ and objection-handling content for warm leads
- Before/after and case study content for credibility
- WhatsApp link integration across all profiles
- Link-in-bio funnels to contact forms and booking pages
🔥
Top of Funnel — Awareness & Discovery
Reach-optimised content that introduces your brand to cold audiences — Reels, Shorts, TikToks, and Pinterest pins designed for discovery before any conversion intent exists.
- Viral-format Reels and Shorts for maximum reach
- Educational and value-first content for brand trust
- Trending content angles for FYP and Explore placement
- Collaboration content for cross-audience reach
💬
Middle of Funnel — Nurturing & Trust
Content that moves a follower from awareness to consideration — proof posts, behind-the-scenes, founder stories, and community engagement that builds relationship capital.
- Founder and team content for brand humanisation
- Customer review and UGC resharing strategy
- Behind-the-scenes and process content
- Story polls, Q&As, and interactive content
Content Direction
Content Ideas That Drive
Engagement and Sales
Every month we deliver a content ideas document covering 6 content buckets — each designed to serve a specific audience need and funnel stage. No more wondering “what do we post today.”
Bucket 01
Educational & Value Content
Tips, how-tos, industry insights, and expert knowledge that position your brand as the authority in your category — building trust before the sales conversation starts.
CarouselsReelsLinkedIn PostsYouTube Videos
Bucket 02
Social Proof & Results
Customer testimonials, before/afters, case studies, review screenshots, and UGC — the content type that converts warm audiences into buyers faster than anything else.
StoriesFeed PostsReelsLinkedIn
Bucket 03
Product & Service Showcase
Feature highlights, new launches, process videos, flat lays, and demonstration content — showing what you do and how it works in the most visual, engaging format possible.
ReelsStoriesPinsTikTok
Bucket 04
Behind the Scenes & Culture
Team content, studio footage, packing videos, founder stories, and day-in-the-life content — the human layer that makes audiences trust brands enough to buy from them.
ReelsStoriesTikTokYouTube Shorts
Bucket 05
Trending & Viral Formats
Platform-specific trending formats, audio trends, challenges, and cultural moments — adapted for your brand to capture algorithm reach without compromising brand identity.
Instagram ReelsTikTokYouTube ShortsFacebook Reels
Bucket 06
Conversion & CTA Content
Direct-response posts with clear calls to action — DM us, link in bio, book a call, shop now. Every week should include at least one piece of content explicitly designed to generate an action.
Stories with LinksFeed PostsLinkedInFacebook
How We Work
From Onboarding to a Fully
Managed Social Presence
A structured process that gets your social media running professionally within the first 2 weeks — and continuously improving every month after that.
01
Audit & Brand Immersion
We audit all existing social profiles, analyse what’s working and what isn’t, review your competitor landscape, and deep-dive into your brand voice, audience, and business goals. No assumptions — just data and discovery.
📅 Week 1 · Deliverable: Full social audit + brand voice document
02
Strategy & Content Pillar Development
We build a 90-day content strategy — defining content pillars, posting frequency per platform, tone of voice, visual direction, and growth KPIs. Every platform gets its own strategy, not a copy-paste plan.
📅 Week 2 · Deliverable: 90-day strategy + Month 1 content calendar
03
Profile Optimisation & Setup
Every managed profile gets a complete optimisation pass — bio, highlights, link-in-bio, featured posts, cover images, and all metadata — before we publish a single piece of content.
📅 Week 2 · One-time setup, refreshed quarterly
04
Content Briefing, Creation & Posting
Monthly content briefs sent to your team covering Reel hooks, post concepts, caption frameworks, and content formats. We write all captions, schedule all posts, and manage all publishing across platforms.
📅 Ongoing monthly · Content calendar delivered by the 25th of each month
05
Engagement, Growth & Monthly Review
Daily engagement management, weekly growth tracking, and a monthly performance review — covering follower growth, reach, impressions, engagement rate, and content performance. What worked gets doubled. What didn’t gets replaced.
📅 Monthly review call + performance report on the 1st of each month
Proof of Work
Real Social Media Results
Across Real Brands
YouTube · Organic Growth
Saree.com by AsoPalav
Subscribers Built
500K+
Paid Promotion Used
Zero
Revenue via YouTube
22% of Total
Award Earned
Silver Play Button
Instagram · D2C Fashion
Jilmil — Kids Ethnic Wear
Sales Growth
473%
Monthly Revenue Reached
₹5L/Month
Strategy Used
SMM + Meta Ads
Timeline
6 Months
Multi-Platform · Affiliate
Indabaa.com
Monthly Impressions
2.5M+
Organic Users/Month
80K+
Monthly Revenue
$1,200+
Paid Spend
Zero
Who Gets the Most from
Managed Social Media
- D2C brands wanting social media to drive direct sales and repeat buyers
- Service businesses (clinics, real estate, coaching) needing organic lead generation
- B2B companies wanting LinkedIn-driven inbound pipeline from decision-makers
- Founders wanting to build a personal brand alongside their company brand
- Brands posting inconsistently who want professional, consistent management
- Businesses launching on a new platform (TikTok, Pinterest, YouTube) from scratch
Not Right Yet
- Brands with no content production capability — social media needs visual assets
- Businesses expecting viral growth in under 30 days without a content budget
- Founders who need to personally approve every single post before it goes live
- Brands with no clear offering — social media amplifies what exists, not creates it
How to Engage
Three Ways to Work With
Our Social Media Team
Most Popular
Full Social Media Management
We manage everything — strategy, content briefs, captions, posting, engagement, and monthly reporting across all agreed platforms.
- Strategy + 90-day content roadmap
- Profile optimisation all platforms
- 20–30 posts/month across platforms
- Caption writing for every post
- Daily engagement management
- Monthly performance review + report
Content Only
Content Strategy & Briefing
For brands with an in-house team who need professional content direction — ideas, hooks, scripts, and captions without full account management.
- Monthly content ideas document
- Reel hook and script writing
- Caption writing for all posts
- Hashtag and format strategy
- Monthly content review call
One-Time
Social Media Audit & Strategy
A comprehensive audit of all your social profiles with a prioritised action plan and 90-day strategy document — perfect as a starting point.
- Full audit of all active profiles
- Competitor benchmarking
- Platform-specific recommendations
- 90-day strategy document
- One 90-min walkthrough call
Common Questions
Social Media Management —
Answered Honestly
We manage Instagram, Facebook, YouTube, LinkedIn, Pinterest, and TikTok. You don’t need all of them — we’ll recommend the right 2–3 based on your business type, audience, and goals. A D2C fashion brand needs Instagram + Pinterest. A B2B SaaS needs LinkedIn + YouTube. A local service business needs Facebook + Instagram. We advise on platform selection before we start.
Currently, native in-app checkout via Instagram Shop, Facebook Shop, Pinterest Shopping, and TikTok Shop is available only for international markets — USA, UK, UAE, Australia, and select others. Indian brands cannot directly enable native shop checkouts on these platforms as of now. For Indian D2C brands, we use link-in-bio store setups, WhatsApp Commerce, and direct website CTAs as conversion bridges instead.
We write all captions, scripts, hooks, and content briefs. For visual production, we work in two ways: if you have a designer or video creator, we brief them with detailed direction. If you need a creative partner, we can connect you with our trusted content production network. Caption and strategy without visuals is only half the equation — we’re transparent about this.
Genuine follower growth comes from consistent high-quality content that earns shares and saves, strategic hashtag and keyword use, collaboration outreach with complementary accounts, and engagement that keeps existing followers active. It’s slower than buying bots — but the audience is real, engaged, and actually buys from you. We never use growth hacks that violate platform terms of service.
Yes — but it requires a deliberate conversion strategy, not just pretty posts. We build content funnels where awareness content drives reach, trust content warms the audience, and conversion content generates DMs, link-in-bio clicks, and direct sales. For service businesses, DM flows and WhatsApp link integration turn followers into inquiries. For D2C brands, we use link-in-bio storefronts and shopping-focused content formats.
Engagement improvements typically show within 30 days. Meaningful follower and reach growth happens at 60–90 days. Revenue attribution from social media becomes measurable at Month 3–4. Social media is a compounding channel — the brands that commit for 6–12 months see dramatically different results from those that try for 60 days and quit.
Ready to Build a Social Media
Presence That Actually Converts?
Start with a free social media audit. We’ll review all your active profiles, identify the biggest growth opportunities, and recommend the exact platform and content strategy for your business goals.