Performance Marketing Done-For-You
Every Rupee You Spend Should Work Harder Than the Last
Full-funnel paid media campaigns across Meta, Google, and beyond — engineered for measurable returns, tight CAC, and scalable revenue. Not vanity metrics.
Performance Marketing
Drive Sales. Generate Leads. Scale Revenue.
Whether you’re selling products online or filling a pipeline with qualified leads — we build paid media campaigns engineered for your specific goal. Not a one-size-fits-all playbook.
🛒 E-commerce & D2C Sales
📋 Lead Generation
Avg. Client Results · Last 12 Months
Average ROAS
3.5X – 9.4X
CAC Reduction
–30% to –45%
Revenue Scaled To
₹5L – ₹1Cr+/mo
Whether You Sell Products or Need Qualified Leads — We've Got You.
Most agencies specialise in one or the other. We’ve scaled both — and the approach is fundamentally different. We don’t mix up playbooks.
🛒 E-commerce & D2C Sales
Turn Ad Spend Into Revenue
For brands selling products online who need consistent ROAS, lower CAC, and a scaling engine that doesn’t break as budgets grow.
- Shopify, WooCommerce & marketplace-ready campaigns
- Catalogue ads, dynamic retargeting & shopping feeds
- AOV optimisation via upsell & bundle creative
- Repeat purchase loops via email + retargeting
- Peak season scaling — Diwali, BFCM, Valentine's
📋 Lead Generation
Fill Your Pipeline With Qualified Buyers
For service businesses, clinics, developers, and B2B brands who need real inquiries — not just form fills from the wrong audience.
- Lead quality filtering — not just volume
- Meta Lead Forms, landing page funnels & WhatsApp leads
- Geo-targeting for hyper-local audiences
- CRM integration for lead tracking & follow-up
- CPL optimisation across every stage of the funnel
Lead Generation By Industry
Built for Every Industry That Runs on Inquiries
Lead gen isn’t generic. A real estate project needs different targeting, creative, and funnel logic than a dental clinic or an IT company. We build campaigns specific to how each industry closes.
Fashion Brands / Ethnic Wear
Jewellery
Fine jewellery, fashion jewellery, and ethnic jewellery brands selling online. High-AOV catalogue campaigns, trust-driven creative (certification, return policy, craftsmanship story), and retargeting built around longer consideration cycles.
Skincare
5.26X ROAS AchievedRepeat Purchase & Subscription UGC + Before/After Creative
Beauty & Cosmetics
Bundle AOV OptimisationUGC Creative TestingInfluencer Retargeting
Home & Furnishing
Home decor, furnishings, and lifestyle brands selling online. Catalogue ads built around visual discovery, room-based creative sets, and retargeting sequences designed for the longer browse-to-buy cycle typical of home purchases.
Visual Catalogue FunnelsFestive & Wedding Season Room-Based Creative Sets
Real Estate
Project launches, resale inventory, and broker lead generation. We target verified buyers, not browsers — with income-level filtering, locality-based geo-targeting, and WhatsApp funnel integration.
₹241 CPL Achieved132 Leads / 2 MonthsSite Visit Optimisation
IT & SaaS Companies
Outbound demand generation for software companies, IT service firms, and SaaS products targeting decision-makers. LinkedIn Ads, Google Search, and retargeting funnels that speak to CTOs and procurement heads.
LinkedIn Lead GenB2B Decision Maker TargetingDemo Booking Funnels
Hospitals & Healthcare
Patient acquisition campaigns for hospitals, IVF centres, orthopaedic clinics, and super-specialty practices. HIPAA-aware targeting with empathy-led creative that converts without exploiting anxiety.
IVF & Fertility CampaignsCondition-Specific TargetingOPD & Consultation Leads
Education & EdTech
Admissions, course enrollments, and workshop registrations for coaching institutes, colleges, and online learning platforms. Remarketing-heavy funnels designed around high-consideration buying cycles.
Admission Funnel CampaignsParent + Student TargetingWebinar Lead Capture
What’s Inside
Everything Included. Nothing Hidden.
Every retainer covers strategy, creative, execution, and reporting — for both sales and lead gen objectives.
🗺
Campaign Strategy & Architecture
Full-funnel structure — awareness, consideration, and conversion — tailored to whether your goal is sales or leads.
Audience Research & Targeting
Interest mapping, lookalike modelling, retargeting layers, and geo-filters. For lead gen: income, profession, and intent-based segments.
Ad Creative Production
Static, carousel, and video creatives — tested systematically. For lead gen: trust-building, testimonial, and problem-aware formats.
Lead Form & Landing Page Setup
Meta Instant Forms, custom landing pages, and WhatsApp click-to-chat funnels built and optimised for lead quality, not just volume.
CRM & Lead Flow Integration
We connect your leads directly to your CRM, Google Sheets, or WhatsApp — so your team follows up while the lead is still warm.
Landing Page CRO
For sales: checkout and product page optimisation. For lead gen: form friction reduction and trust signal placement.
Weekly Creative Testing
Structured A/B cycles every week — across messaging, audience, format, and CTA. Winners scaled. Losers killed fast.
Real-Time Reporting Dashboard
Live ROAS, CPL, CTR, and conversion data. No waiting for Monday’s PDF. You see what we see, when we see it.
How We Think About Paid Media
A System That Works for Sales and Lead Gen
01
Account Audit & Goal Alignment
We start by understanding your business model — are you optimising for ROAS or CPL? The entire campaign structure is built differently based on this. Then we audit your existing account for leaks.
02
Funnel Architecture
For sales: awareness → product → cart → retention. For lead gen: problem-aware → solution → form/call → nurture. We build the full funnel before spending a single rupee.
03
Creative Science
Every creative is a hypothesis — message, visual, format, CTA. For lead gen industries, trust signals, reviews, and before/after formats consistently outperform product-only ads.
04
Lead Quality Control
For lead gen clients: we don’t just chase volume. We filter by income level, job title, location radius, and intent signals. We’d rather send 30 qualified leads than 300 unqualified ones.
05
Scale on Unit Economics
We scale when CAC holds (e-commerce) or CPL stays qualified (lead gen). If numbers break, we diagnose before adding budget — not after burning it.
Proof It Works
Real Numbers Across Both Objectives
Pulled from actual client accounts — no projections, no agency benchmarks.
Riyaasat — Ethnic Wear
3.54X ROAS
₹1Cr+ net revenue · 8 months
9.43X ROAS
₹1Cr+ Sales · SEO + Meta
3X+ ROAS
473% Sales Growth · 6 months
5.26X ROAS
₹10.75L Gross Sales
₹241 CPL
132 Verified Leads · 2 months
180+ Leads
Shop Inquiry Campaign · Meta Ads
220+ Admissions
Inquiry Leads · Google + Meta
IT Services Client
3.2X Pipeline
LinkedIn + Google · B2B Leads
Is This For You?
We're the Right Fit for the Right Brands
Good Fit
- D2C brands spending ₹1L+/month with inconsistent ROAS
- Real estate developers running project launch campaigns
- Clinics and hospitals needing appointment or inquiry leads
- IT and SaaS companies targeting B2B decision-makers
- EdTech brands running admissions or enrollment campaigns
- Brands that want weekly accountability, not monthly PDFs
Not Right Yet
- Businesses with no clarity on who their customer is
- Brands expecting guaranteed ROAS or CPL before testing
- Founders wanting to micromanage every creative decision
- Businesses with less than ₹50K/month available for ads
How to Engage
Pick the Model That Fits Your Business
Most Popular
Full Management Retainer
We run your entire paid media operation — strategy, creative, execution, reporting. Sales or lead gen.
- Meta + Google fully managed
- Creative production included
- CRM & lead flow setup
- Weekly syncs + live dashboard
One-Time
Audit + Strategy Sprint
Deep account audit with a prioritised action plan. For in-house teams needing expert direction.
- Full account diagnostic
- Prioritised fix list + roadmap
- 90-day growth plan
- One 90-min strategy call
Ongoing Support
Consulting Layer
Monthly strategy + async support for brands with in-house media buyers needing senior oversight.
- Monthly strategy sessions
- Async Slack support
- Campaign review + fixes
- Team training workshops
Common Questions
Answered Honestly
Yes — and we treat them as fundamentally different disciplines. E-commerce campaigns are optimised for ROAS, AOV, and repeat purchase. Lead gen campaigns are optimised for CPL, lead quality, and pipeline conversion. The strategy, creative, and funnel structure are built differently for each.
We layer income-level targeting, profession filters, geo-radius tightening, and intent-based audience signals to filter out junk leads before they reach your team. We’d rather send you 30 qualified inquiries than 300 tyre-kickers.
Real estate, healthcare (hospitals, dental, IVF, orthopaedic), IT and SaaS, education and EdTech, and financial services. Each industry has a different buyer psychology and funnel — we’ve built campaigns across all of them.
We typically work with brands spending ₹1 Lakh/month or more. For lead gen clients in hyper-local categories (single-clinic dental, for example), we can work with ₹50K/month with clear CPL expectations set upfront.
No. Anyone who does is lying. We guarantee structured testing, transparent reporting, and evidence-based decisions. ROAS and CPL are outcomes — they compound as we learn, not promises we can make before seeing your account.
Yes. We integrate Meta Lead Forms and landing page submissions directly into your CRM (Zoho, HubSpot, Leadsquared) or a Google Sheet + WhatsApp notification setup — so your team is notified the moment a lead comes in.
Whether You Need More Sales or More Leads - Let's Talk.
Book a free 30-minute discovery call. We’ll look at your current setup and tell you honestly what’s working, what isn’t, and what we’d do differently.